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Here is the link to watch the trailer (It's Excellent!!!)

Set in the idyllic town of Pacific Shores, "Coastal Dreams" follows two twenty-something friends who hoped to escape the doldrums of their everyday lives, but soon realize their lives are at stake. Zoe and Stacey have been friends since high school and travel to Pacific Shores for a relaxing summer of beach-going and boy-watching. Zoe soon discovers a dark family secret and receives a visit from someone in her past that may end the summer on a deadly note.

The series stars Danica Stewart (NBC's "Passions"), Tanee McCall("Hairspray," "Starsky & Hutch"), Elena Campbell-Martinez ("Passions"), Kam Heskin ("Sunset Beach," "Passions," "Catch Me If You Can"), Charlie Koznick("Veronica Mars"), Ken Luckey ("Las Vegas", "E-Ring"), and Noah Schuffman.

"Coastal Dreams" is a 24 episode experimental soap produced by NBC.com, which will feature interactive events (users will receive mobile text messages, phone calls and/or emails from characters) throughout the season. The show will also take advantage of NBC.com's social network, myNBC, which will tie into episodes with daily updates and in-depth back-stories on the characters. The show site will also include behind the scenes videos, a larger, more cinematic video player, an original soundtrack and a WAP site (m.nbc.com/coastaldreams), for users to enjoy on the go.

iVillage, the leading community of women on the Web, will also be supporting the launch of "Coastal Dreams," offering a special sneak preview of the first two episodes to its passionate user base a week before the series October 2nd debut.

I'm not sure if it's true or not, but I've read on the NBC message boards that JER is the creator and head writer for the show. I can believe it, seeing as it has a dark supernatural element to it.
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SuBe & PSNS Actresses Have "Coastal Dreams" · Y&R & B&B: News, Spoilers & Discussion