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Thanks for posting those articles Steve.

Take, for instance, CBS' new sitcom "The Big Bang Theory," about two socially awkward young physicists. The show, which performed promisingly among people who watched the program live during its Monday premiere, added another 13% to its rating among adults ages 18 to 49, and that's just based on "time-shifted" playback later that night, according to Nielsen estimates. That's among the best playback performances of any new show this season.

Excellent news for TBBT!

I wonder if adding 25,000 more homes will affect ratings much? I'd think it would have to.

I never liked the fact that 12,000 households controled what shows stayed or got cancelled. :( I'm just glad Nielsen is trying.

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Nielsen begins largest ever expansion · Primetime Discussion