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Steve Frame
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Sure it is about time Mason, but I remind you that the numbers will only look better to us.

Sure the networks will like that 25,000 extra homes saw the show, but if this new device proves that only part of that 25,000 watched the commercials they are still going to have trouble selling the show to advertisers. If they can't get the money to pay the actors and the production costs, even 25,000 more homes is not going to save the show in the long run.

It all boils down to money and advertisers aren't going to waste it esp. in this day and age when advertising budgets are tighter for most corporations than ever before.
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Nielsen begins largest ever expansion · Primetime Discussion