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What do you think DVR means for future TV Steve? Since it isn't going to matter if they add more or not. I'd say only about 10-15% of DVR viewers even watch commercials.

More product placement within the show? More reality shows? More sitcoms (since they cost a fraction of what a Drama costs to produce)

Surely there must be some way to make it where commercials cannot be FF?

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Nielsen begins largest ever expansion · Primetime Discussion