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Viewing Single Post From: PGP Soaps Get Huge Makeovers
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Procter & Gamble once had 10 soaps on the air. Now it has two left, "As the World Turns" and "Guiding Light," and they’re determined to kill them off, too.

On Tuesday, it announced the shows would be filmed like the reality program "The Hills" starting in January. P&G already has hobbled the shows with cut budgets and no sets. Now it will opt for handheld cameras and exteriors shot off sets to save money. It’s a recipe for disaster and I suspect they know it.

It’s too bad: The P&G soaps have been launching pads for Kevin Bacon, Morgan Freeman, Julianne Moore, Marisa Tomei, Susan Sullivan, Steven Weber, Kate Capshaw, Tamara Tunie, Justin Chambers, Brad Pitt and dozens upon dozens more.

P&G can afford anything. It's one of the world’s richest corporations. This cost-cutting just makes it look kind of pathetic. It should just sell the shows if it doesn't want them.
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PGP Soaps Get Huge Makeovers · Y&R & B&B: News, Spoilers & Discussion