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Well I've heard Brian Frons and Susan Lee give the reason that "If we catered to the 50 somethings the daypart would be dead in 20 years.

And IMO that's the reason it will be dead sooner than 20 years. Because they didn't cater to their core audience (50-somethings) and they stopped watching causing them to die.
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Daytime Getting Older Not Younger · General Daytime News