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Well, primetime didn't seem to stop dropping until the past two years. I think alot of that has to do with the earlier shift to DST. Longer days means more outdoor activity, usually. Of course, there are more options to watch shows (online and such) so that has played a role as well.

I don't see it happening but the ratings system will either have to be judged differently or overhauled altogether. It never was an accurate barometer and now it definitely isn't and that is a problem when this system determines whether a show survives or not.
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Latest Ratings: GL/ATWT Hits New Lows · General Daytime News