|Viewing Single Post From: SOD: Swingtown|
|Ellie||Jul 20 2008, 09:06 PM|
I disagree about the ratings, but just so I understand your argument before I respond, you're saying that ratings cannot be an indicator of what's popular, but letters, emails and message boards can? You said that letters indicate what's popular, but that letters come mostly from online viewers, but then you said that unless I work at the studio, I can't know what fans want. So I'm wondering, how do people at the studio know what fans want? Or is that the letters and emails coming into play?
Yes, they do. The ratings that we see each week are "Live + Same Day". This includes people who watch "live" (when the show is actually on) and those who record the show and watch it the same day. I believe there are also ratings released for "Live + __ days" that the show sees, to indicate who watches __ days after. (I think 3, 7 and 10 days.) Soapnet is not counted in the NBC ratings, but they have their own ratings, so NBC could certainly look and see how Days does on Soapnet as well.
Right. Nielsen has worked out a formula to cull a sample that represents the various demographics and viewing patterns. It's not perfect, but since virtually all shows and networks rely on it, there must be something to it.
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