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Viewing Single Post From: ABC Campaign Gives Washed-Up Soaps New Image
IMissAremid
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After all... tomorrow is another day!

The OJ trial wasn't why soap ratings declined IMO. It had to do with a combination of more and more women in the workforce (yeah women had been working a lot since the 60s, but the 90s is when the stay at home mothers of Baby Boomers really started dying off in large numbers) and the rise of cable and Internet popularity as another option for people home during the day to occupy their time.
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ABC Campaign Gives Washed-Up Soaps New Image · General Daytime News