Viewing Single Post From: ABC Campaign Gives Washed-Up Soaps New Image

Viewing Single Post From: ABC Campaign Gives Washed-Up Soaps New Image
Gray Bunny	Jul 22 2008, 01:18 AM
Posts: 102 Group: Members Member #84 Joined: June 14, 2007 Favorite Current Daytime Soap Opera Days of Our Lives, One Life to Live Favorite Soap Opera of All Time Days of Our Lives, Guiding Light Favorite Current Primetime Soap Opera Desperate Housewives, Revenge, Ringer Favorite Primetime Soap Opera of All Time Melrose Place Current Soap Rankings OLTL, DAYS, B&B, Y&R, GH	IMissAremid Jul 22 2008, 01:09 AM The OJ trial wasn't why soap ratings declined IMO. It had to do with a combination of more and more women in the workforce (yeah women had been working a lot since the 60s, but the 90s is when the stay at home mothers of Baby Boomers really started dying off in large numbers) and the rise of cable and Internet popularity as another option for people home during the day to occupy their time. I totally agree with that too, but the OJ trial really kicked the downward trend into high gear. But it's not surprising to hear that these days Law & Order reruns on cable get better ratings than soaps. It's just a whole different atmosphere these days. And what's a sweeter deal for the networks? Paying for reruns that get high numbers or original programming with a huge overpaid cast, writers, directors, crew, etc? . . . And for ratings that are the same or worse than the reruns?


ABC Campaign Gives Washed-Up Soaps New Image · General Daytime News