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Aug 7 2008, 11:57 AM
Aug 7 2008, 10:36 AM
Steve Frame
Aug 7 2008, 10:25 AM
This is from one of those posters that is always doing stats over at SON (they have several now). Thought this was interesting:

DOOL hit its peak for the year (and its largest number in 13 months) in mid-Feb. Since then, the show has lost 700,000 total viewers, almost 25% of its total. 2/3 of those are in Women 18-49. This is FAR worse than soaps as a whole, which has also declined. Something needs to change, and fast.
They actually were not doing too bad until the first part of June ... holding steady till then and then things went all to Hell in a hurry!
Since this was my post at SON, I'll just say that my definition of steady differs from yours with all due respect.

I used the Feb. 18 ratings period since it was the high-water mark for both DOOL and "All Soaps" for the year. Between Feb. 18 and the end of May All Soaps were declining. DOOL declined faster than all but 2 soaps in terms of total viewership. That's not steady performance IMO.

What's happened since the end of May is that All Soaps stopped declining. DOOL didn't.
I will stand by steady - it was consistent hovering around 4th and 5th position in the ranking until June were it fell to 6 and 7 and that's when we started to see the demo's slip too ... The thing about Days is that Days is a stand alone Daytime Drama - the other soaps have sister soaps that they either lead into or follow! They have the advantage of block viewers ..... Days IMO since it is now a stand alone has recovered somewhat from losing Passions .... What happened this past June is anyone's guess but it was a rather rapid decline!
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SOD: Backstage Drama at DAYS · General Daytime News