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Steve Frame
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Very good post Matt. It is so true.

And cjknick, it is not the older viewers are dying off. There are plenty more replacing them. The average age of TV viewers is now in their age group. It is just that soaps as Matt said is not giving them anything to watch or relate to anymore.

That is why as a recent article stated that many of them are turning to programs like Law & Order reruns on TNT during the day. I was told that it often beats the soaps in the afternoon now.

I think to go along with Matt said that soaps esp. set out to alienate that age group. NBC and ABC esp. did.
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SOD: Backstage Drama at DAYS · General Daytime News