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Viewing Single Post From: SOD: Backstage Drama at DAYS
ladyofthelake
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Professor-in-training

cjknick
Aug 7 2008, 12:34 PM
Steve Frame
Aug 7 2008, 12:21 PM
Days was losing in other Demos though before then. They were just increasing in the particular 2 demos that advertisers want. That is the reason they could not get any increases is other demos were going down.

I read on another board from a person who has seen the 50 and over demos that Days has been losing in them all year. Men have been back and forth all year. Girls 12-17 have been up and down.

It just took awhile for those 2 Demos to catch up and Days still does better in the 18-34 and Girls 12-17 than it is doing elsewhere.

The older viewers who have proven to be the most loyal viewers over a period of time are the viewers that Days is losing.
It is not shocking that Days is losing older viewers - Many are dying or they are on the internet ALL DAY LONG - the fastest growing internet users are Seniors! The older viewers are now surfing the net not watching soaps! And so are those Teenagers - oh Hell - so is everybody!
Uh, there are people who actually HAVE A LIFE???? There are also seniors who aren't retiring or who are on second careers, going back to school, and the like.
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SOD: Backstage Drama at DAYS · General Daytime News