ladyofthelake

Aug 7 2008, 05:30 PM

cjknick

Aug 7 2008, 12:34 PM

Steve Frame

Aug 7 2008, 12:21 PM

Days was losing in other Demos though before then. They were just increasing in the particular 2 demos that advertisers want. That is the reason they could not get any increases is other demos were going down.

I read on another board from a person who has seen the 50 and over demos that Days has been losing in them all year. Men have been back and forth all year. Girls 12-17 have been up and down.

It just took awhile for those 2 Demos to catch up and Days still does better in the 18-34 and Girls 12-17 than it is doing elsewhere.

The older viewers who have proven to be the most loyal viewers over a period of time are the viewers that Days is losing.

It is not shocking that Days is losing older viewers - Many are dying or they are on the internet ALL DAY LONG - the fastest growing internet users are Seniors! The older viewers are now surfing the net not watching soaps! And so are those Teenagers - oh Hell - so is everybody!

Uh, there are people who actually HAVE A LIFE???? There are also seniors who aren't retiring or who are on second careers, going back to school, and the like.