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Viewing Single Post From: SOD: Backstage Drama at DAYS
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Aug 7 2008, 05:30 PM
Aug 7 2008, 12:34 PM
Steve Frame
Aug 7 2008, 12:21 PM
Days was losing in other Demos though before then. They were just increasing in the particular 2 demos that advertisers want. That is the reason they could not get any increases is other demos were going down.

I read on another board from a person who has seen the 50 and over demos that Days has been losing in them all year. Men have been back and forth all year. Girls 12-17 have been up and down.

It just took awhile for those 2 Demos to catch up and Days still does better in the 18-34 and Girls 12-17 than it is doing elsewhere.

The older viewers who have proven to be the most loyal viewers over a period of time are the viewers that Days is losing.
It is not shocking that Days is losing older viewers - Many are dying or they are on the internet ALL DAY LONG - the fastest growing internet users are Seniors! The older viewers are now surfing the net not watching soaps! And so are those Teenagers - oh Hell - so is everybody!
Uh, there are people who actually HAVE A LIFE???? There are also seniors who aren't retiring or who are on second careers, going back to school, and the like.
This is true, I was just thinking of my own father who has raised seven children and now lives in a condo on a golf course and has discovered the internet and emailing ,,, I get spammed by my own father! And then he calls me to see if I read his last 20 emails which consists of chain letters, jokes and prayer request! I get so many that I don't have time to read them all.
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SOD: Backstage Drama at DAYS · General Daytime News