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Aug 8 2008, 09:13 AM
Steve Frame
Aug 7 2008, 12:14 PM
The first week that Days lost a significant amount of viewers in the 18-49 Demo was the week of May 26-30. And since then it has been downhill.
If you look at the weekly averages, DOOL averaged 1,038,000 viewers in this demo in Feb. That dropped in March to 897,000, almost a 14% drop in 1 month. It was relatively flat from there through May and then started dropping again.

From Feb. until the present, DOOL has lost 32% of its viewers in the 18-49 demo. IMO that's shameful performance for a demo in which DOOL used to be extremely strong in.
February was Sweeps month - plus Days had a guest star Shirley Jones - plus plus NBC promoted the hell out of it!

I must say they got a better bang for their buck with this storyline (Colleen and John and Airplane crash) than the highly promoted Green Wedding of May 2007 - the ratings saw no increase for that highly promoted wedding!
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SOD: Backstage Drama at DAYS · General Daytime News