|Viewing Single Post From: SOD: Backstage Drama at DAYS|
|Carolyn52||Aug 9 2008, 09:44 AM|
For Women 50+, it is true that their numbers have dropped this year but overall not a lot. This is DOOL's best demo. They have consistently outperformed soaps-as-a-whole for the last year. In fact, they have lost only 1/3 of the older women in the last 6 months that they gained in the 6 months prior to that.
Women 50+ are not DOOL's problem although I still think they should work hard to appeal to that growing demo. DOOL's problem is finding and holding viewers in the demos's that have hurt them badly this year.....Women 18-49 and Men.
I had no idea so many men were soap watchers until I started to look at these numbers. Y&R absolutely dominates this demo along with the Women 50+.
Edited by Carolyn52, Aug 9 2008, 09:45 AM.
|SOD: Backstage Drama at DAYS · General Daytime News|