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Sariah
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Regardless, I have been told by three soap execs that ratings frankly don't matter anymore so I have pretty much stopped caring about them, as well. LOL.

Now you've got me all curious - so if they don't go by ratings, what do they use as a measuring stick when it comes time to decide whether or not a show should be renewed?
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LATEST RATINGS: Horrible week for most soaps · General Daytime News