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|Steve Frame||Sep 7 2008, 08:43 AM|
For the 9 billionth time in the ratings threads - viewers and HH numbers are two totally separate numbers and one has nothing to do with the other - one does not determine the other. |
The first number on Monday means that Days has 1.9 Households viewing that day. On that Day they are larger households viewing with means they had more estimated viewers. For instance that day they may have had a college dorm to tune in and got credit for the viewers in that dorm. They got counted for all the viewers but only 1 household.
On Tuesday that dorm possibly tuned out, but another household tuned in. But that household only had 3 people in it instead of 200. They got counted for 1 household again on Tuesday but not as many viewers. Those are 2 totally different numbers and one does not determine the other.
As to the overall average, you can not go by the numbers that are there to figure the average. When Nielsen makes the weekly average they take the daily numbers out to 2 decimal places and make the average. For instance Monday could have only been a 1.85 but they averaged it up. They use the 1.85 to determine the weekly average and not the 1.9.
So Days numbers are not wrong.
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