Viewing Single Post From: THE PEACOCK PLUCKS $500M
Oct 19 2008, 08:41 AM
- Elite Member
- January 29, 2008
There are a lot of affiliates that offer tons and tons of local news content, that regurgitates the same information over and over and again.
- Oct 19 2008, 08:11 AM
- Oct 19 2008, 07:04 AM
Unprofitable for big affiliates who could make more money with syndicated programming or an additional news hour? Absolutely, without a doubt, 1000%. Daytime is no longer a network issue. It's all about the affiliates and if they are not making money, they want control and NBC has allowed its affiliates to trample over their daytime lineup for years. When you've got the #2 soap in America airing in late night TV for an hourlong afternoon newscast, you finally realize that very little is safe or sacred where the daytime lineup is concerned.
And what little money DAYS makes for NBC isn't going to come close to recouping a $500 Million Dollar loss. NBC's daypart efforts are better suited in the market of syndication, where they own cheaper properties like Game Shows(DEAL OR NO DEAL), talk shows(ELLEN, SPRINGER), and celebrity news shows(ACCESS HOLLYWOOD). NBC is no longer interested in soaps. I'll eat crow, feathers and all if I'm wrong and bow to your holiness, but to see news like this and just assume "budget cuts," oy vey.
I don´t know if you have some inside info or are just assuming like everyone else, but this is exactly what I´m saying. I have no doubt if NBC was sure it makes more sense financially to replace DAYS with some gameshow or talkshow, or whatever else, they would do it.
But it didn´t happen so far, NBC is keeping DAYS and even promoting it and resurrecting a huge fan event for its fans which was already canceled. If the replacements were so viable and profitable as you believe DAYS would be replaced long time ago, and not just DAYS but all soaps (except Y/R and B/B) on all networks because the numbers are +- the same.
Besides ratings are falling across the board, it´s not just soaps. And I think there was even an article not so long ago claiming even in the current tough times daytime soaps are still the safest way to reach those desired 18-34 and 18-49 women. Of course, when there is a big local news to report it makes sense for the affiliates to reschedule, because more people is interested in the news than soap. But is there that kind of news every day, 260times per year?
As I´m saying I´m no insider and I have no idea what kind of talks are going/or went between NBC/Corday and Sony, so maybe I´m terribly wrong and the show will be gone next year. But looking from outside I´m actually feeling more positive than the last negotiation.
I could see the NBC affiliate in L.A. adding an additional afternoon news hour, just in case there was that latest car chase or that bit of breaking news at the holdup.
News may not be as flashy as a daytime soap, but it is a constant, it's cheap to produce(all in house), and all the money from advertising goes to the affiliate.
I'm far from an "insider," but at the same time, I would hate to see a DAYS fan get blindsighted by it's "renewal," which has yet to be confirmed by anyone at NBC or DAYS. I want an official press release.
I felt better about the last renewal with Hogan Sheffer. And before that, even better with the last renewal that came with Jim Reilly.