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Captain Kirk

courtesy of NBC Universal Media Village.....

'DAYS OF OUR LIVES' EARNS ITS BIGGEST WOMEN 18-49 RATING IN NEARLY FIVE MONTHS AND BIGGEST WOMEN 18-34 RATING IN EIGHT MONTHS

FOR THE OCTOBER 20-24 WEEK, 'DAYS' RANKS #3 IN WOMEN 18-49 AND WINS THE WEEK IN THE VALUABLE WOMEN 18-34 CATEGORY


BURBANK, Calif. October 30, 2008 For the week of October 20-24, NBC's "Days of our Lives" delivered its biggest women 18-49 rating in nearly five months and its highest women 18-34 rating in eight months.

"Days of our Lives" (1.4 rating, 8 share among women 18-49, 1.2/7 among women 18-34) finished #3 in the women 18-49 category for the week and ranked #1 in the valuable women 18-34 demo. This is the third week in a row "Days" has finished #1 or tied for #1 in the valuable women 18-34 category.

"Days" scored its highest women 18-49 rating since the week of May 26-30 and its highest women 18-34 rating since February 18-22.

Season to date, "Days" is tied for #3 in the women 18-49 race and tied for #1 among women 18-34.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

and thanks to Angela of SON....

This Week is "The View's" Most-Watched Week in the Show's History
in Total Viewers, and Most-Watched Week in Women 18-49 in 9 Months

Monday's and Wednesday's Telecasts Rank Among "The View's"
Top 10 Most-Watched Shows on Record in Total Viewers

"The View" is Daytime's No. 2 Program in Women 18-49 for the
Second Consecutive Week, and Extends its Streak as a
Top 5 Program to 8 Weeks Running in Total Viewers

Season to Date, "The View" Exceeds Year-Ago Levels by
Impressive Double-Digit Percentages in Total Viewers

As the Tornado Catastrophe Strikes Pine Valley, "All My Children"
Enjoys a Whirlwind Week, Hitting an 8-Month High in Total Viewers
and Women 18-34, and a 5-Month High in Women 18-49

ABC Daytime

* This week ranked as "The View's" most-watched week in the show's history in Total Viewers (4.24 million), and its top-rated week in Women 18-49 in nine months (967,000 - since week of 1/28/08).

* In Total Viewers, Monday's show (4.43 million), featuring a "Day of Hot Topics," and Wednesday's episode (4.408 million), featuring Bill O'Reilly and Monique Coleman, rank among "The View's" Top 10 most-watched telecasts in the show's history.

* For the second consecutive week, "The View" was Daytime's No. 2 program in Women 18-49 (967,000), and placed No. 3 in Total Viewers for the seventh straight week (4.24 million).

* Season to date, "The View" exceeds year-ago levels by an impressive 12% in Total Viewers (3.97 million vs. 3.54 million).

* For the eighth consecutive week, "The View" (No. 3 - 4.24 million) placed among Daytime's Top 5 most-watched programs in Total Viewers. In Women 18-49 (No. 2 - 967,000/1.5 rating), this week marked "The View's" fifth straight week ranking among the week's Top 3 shows.

* As the tornado catastrophe struck Pine Valley, "All My Children" enjoyed a whirlwind week, hitting an 8-month high (since week of 2/25/08) in Total Viewers (2.74 million) and Women 18-34 (316,000 - since week of 2/25/08, and a 5-month high in Women 18-49 (866,000 - since week of 5/26/08).

* In Women 18-34, all ABC programs positioned among Daytime's Top 5: "The View" (No. 2 - 354,000/1.0 rating), "All My Children" (No. 3T - 316,000/0.9 rating), "General Hospital" (No. 4T - 296,000/0.9 rating) and "One Life to Live" (No. 4T - 289,000/0.9 rating).

* In Women 18-49, ABC was home to 3 of Daytime's Top 5 programs with "The View" (No. 2 - 967,000/1.5 rating), "All My Children" (No. 4T - 866,000/1.3 rating) and "General Hospital" (No. 4T - 862,000/1.3 rating).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of October 20, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.53 million No. 1 NBC 1.4/933,000
No. 2 ABC 3.06 million No. 2 ABC 1.3/878,000
No. 3 NBC 2.99 million No. 3 CBS 1.1/757,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating): Program Net Rtg/000s
The Young & the Restless CBS 1.6/1.05 million
The View ABC 1.5/967,000
Days of Our Lives NBC 1.4/933,000
All My Children ABC 1.2/866,000
General Hospital ABC 1.2/862,000



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