ladyofthelake

Nov 28 2008, 09:17 AM

It is the economy in part. What do you think commercials are for? If people don't buy the product, the advertisers won't pay for their advertising or cut it. If people are cutting back, they won't buy products. (Think about the car industry and the gazillions they probably put into advertising). If people aren't buying products, the manufacturers have to start making cuts. If there's a show that's doing so-so in the ratings, the manufacturer will put its advertising there and seek a bigger audience elsewhere. There's another thread going around about ABC having to slash salaries, too, I think.
It's cyclical. One affects the other.