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Viewing Single Post From: Soap Opera Ratings: 1950's-1970's
MichaelGL
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Sexy Jew

I think it was partly due to network/TPTB interference like expanding AW to an hour, and if I'm correct The Doctor's was moved to a different timeslot too. I think DAYS falling has to do with a variety of issues, including the changing of Head Writers.
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Soap Opera Ratings: 1950's-1970's · Soap Opera History & Discussion