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Matt
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Classic Soap Fan

Considering that they don't just give the commercial time away for free online, I'm sure that online viewing numbers factor into the online ad rates and revenue. The more people watch online, the more ad time in the online programming costs, the more money the show makes. It's simply another way to repurpose the programming (like reairing the shows on soap net). The show is only produced once, but the more times and more places it airs and can charge money for ad time, the more money the show makes.
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