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|PhoenixRising05||Sep 28 2009, 11:13 PM|
In all honesty, I wouldn't count one of those 2.4's because it came during the Olympics. Without the Olympic lead-in, Days would've never brought in the ratings it did that week. I believe many questioned if people even watched the show that week given the Olympics is usually on in restaurants, bars, etc and the TV could've easily been left on following the Olympic events.
Sara Bibel and SON posted some great numbers. Days is the only show that either sustained it's audience or went up vs last year in each category. No other show did that. In this day and age of bleeding ratings for both daytime and primetime, minimal increases or merely staying the same IS an accomplishment. Days' success is made all the more impressive by the fact that they got rid of popular vets, went through a crazy transition, and didn't really have any big stunts for ratings unless you count Grace's death but that came from within the story. The only two 2.4's Days got in 2008 stemmed from ratings stunts (the plane crash and the hospital lockdown). Not to mention I already mentioned the Olympics potentially inflating the numbers for the hospital lockdown week.
The thing about CC is that she's really the only star in soaps getting mainstream attention unless you count Ali Sweeney but CC has her beat appearing on CNN and such. I think Days has been very smart about who've they've brought on the show. They've reached out to Passions fans and now they are reaching out to GL/Otalia/CC fans. Bringing back Louise Sorel will bring back some old fans. You take all that and add it to what Days has and if they continue as they have this year, I think they could finally break out of the 2.0-2.2 range they've been stuck in for most of the year. We'll see but the good thing is I don't see Days dropping below 2.0 at all until at least May when summer is approaching, which seems to be when Days sees lower numbers nowadays.
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