Viewing Single Post From: SOD Cover and Preview, Dec 29 issue
Dec 16 2009, 04:48 PM
After all... tomorrow is another day!
- June 13, 2007
- Favorite Current Daytime Soap Opera
- Days of our Lives
- Favorite Soap Opera of All Time
- 1. DAYS 2. Y&R 3. PASSIONS 4. AW 5. OLTL 6. GH 7. AMC 8. B&B
- Favorite Current Primetime Soap Opera
- Big Brother
- Favorite Primetime Soap Opera of All Time
- Dynasty - Beverly Hills, 90210 - Soap
If it is or becomes more cost effective to merge SOD and SOW I'm sure the mags will be merged, but I disagree that it is automatically a better business decision to combine the two mags into one edition.
- Dec 16 2009, 12:12 AM
- Dec 15 2009, 08:13 PM
- dc cubs
- Dec 15 2009, 07:47 PM
I agree that the covers for both SOD and SOW are so bad compared to what they used to be. The mags had photo shoots for each cover but now due to budgets they use stock photos of actors. I remember that Roman/Diana cover and wondering WTF happened as they never did get married.
I'm sure it is only a matter of time before SOD and SOW merge into one soap magazine. With the cancellation of ATWT there will not be enough content to keep two magazines afloat. My guess is the SOD name will outlast SOW as it has been around longer and has the larger circulation base.
I'm amazed those individual network magazines still survive.
LOL, yeah, me too. The circulation on the soap mags must be pretty small, anyway.
SOW and SOD will have to merge - aren't they owned by the same publisher? Why the need for two publications anyway?
With a the possibility of there being only 5 soaps around the corner, I think it would be wise to merge SOW and SOD and then focus 50% of the content on primetime soaps/web series etc. Make it simply a all-soap opera/TV mag, and just name it "SOD."
Keeping the mags separate allows them to have two products to sell to soap viewing consumers. I'm sure they have already combined their ad/circulation departments and editorially for the most part as well so all the cost savings from merging save for the printing costs have already been achieved.
Having the two separate publications gives them more ad space to sell and more possible subscription and newsstand sales than there would be if there was only one mag.