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Viewing Single Post From: SON Tweet About Days Future on NBC
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Jan 29 2010, 08:24 AM
Jan 28 2010, 02:13 PM
dc cubs
Jan 28 2010, 01:56 PM
Does anyone know the status of that six month option for the current contract? The option said if Days met certain requirements the current contract would be extended until March, 2011. It was never publicly stated what those requirements were but it probably had to do with budget and ratings. Will that option get picked up and then the new contract starts after that option?
Once it gets picked up, the option kicks in in September 2010. The show should be notified anywhere between now and April about the option. My feeling was that NBC would let sweeps help them make the final decision but given how well the show has done, I would not be surprised if they let them know sooner. NBC doesn't need anymore bad PR and Days has gotten alot of buzz with what they've done so they may want to make themselves look good by announcing it sooner.

All I've heard about the requirements is Days needs to reach the top 3 in 18-49 and 18-34 regularly and maintain at least a 2.0 or better in HH regularly along with keeping it's budget in check to ensure a certain profit. I think there may be other factors too but those are the only ones I've ever heard about.
So are you saying that this possible renewal would take effect after the option/extension that was placed in their last renewal. Would this mean the multiple renewal would start in 2011, or will it start after September 2010?
So far, all I've heard is the one year option (which is an option that would kick in beginning in September 2010 and keep Days on NBC until September 2011) that NBC provided for Days if they fulfill certain requirements is pretty much certain to be picked up unless something drastic happens. Given Days' ratings, I can't see anything stopping this.

As far as renewing the show past the one year option, it would seem it will be a separate kind of deal/option where they have another year or two that would kick in after the one year option expires in September 2011 unless they renegotiate and just turn the proposed one year option into two years with an option for a third. There will be incentives involved though. I know for a fact Days would have to regularly keep itself over 2.0 and in the top 3 in 18-34 and 18-49 and the budget would have to continue to be under control. That is the only way NBC can be assured of a profit.

As I said, the only thing that I'm 99.9% (I would say 100% but this is NBC) sure about is Days getting that one year option picked up to keep them with NBC until September 2011. Yes, the possibility of a multiple year renewal of some kind is very real and is being discussed alot but I doubt it would be beyond a year or two on top of the one year option. I can't see NBC committing past three years to it. In fact, I have my doubts they will commit past an additional year on top of the one year option. Even Y&R only got a two year pickup from CBS so I can't see NBC going beyond that with Days. One or two years will be the standard pickups now for everyone in soaps so it will always be stressful going forward.

I hope that helps because it can be confusing LOL.
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SON Tweet About Days Future on NBC · DAYS: News, Spoilers & Discussion