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Thanks, Kenny! Good article. I do agree with most of this but my concern would be do advertisers love the fact that Days' audience composition has changed significantly from just a few years ago? Maybe they do - the show was renewed and has to be making money for the network. But from everything I've studied about television, all shows live and die by the 18 to 49 demo. If that drops in a significant way - which has not yet happened with Days although a trend started to show late last year and continues to present - will the show buck the trend and continue to bring in the money for the network with majority 50+ viewership? I don't know the answer to that question but I think in about six months time, we'll probably have the answer.
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Deep Soap: How "Days" Thrives by Ignoring Conventional Wisdom · DAYS: News, Spoilers & Discussion