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Matt
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Classic Soap Fan

"The Billboard", issue March 7, 1942...

Quote:
 
GEN'L MILLS BRINGING BACK "GUIDING LIGHT"

CHICAGO, Feb. 28. - General Mills is bringing back Irna Phillips's The Guiding Light March 17 as a segment of its Gold Medal Hour, originating on WMAQ (NBC) here. Show, off since last Christmas, ahs been set by the Knox Reeves Advertising Agency for 1:15 p.m. Mondays thru Fridays.

The same cast will be used in the top roles, among them Arthur Peterson, Gladys Heen, Marvin Mueller, Reese Taylor, Eloise Kummer, Beverly Ruby, Ruth Bailey, Mignon Schrieber, Seymour Young, Sarajane Young, Sarajane Wells, and Ed Prentiss. Guilbert Gibbons will direct.
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