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The Queen

Sarah Michelle Gellar's 'Ringer' To Get Picked Up By CW, Disney Pulls Out

UPDATE: I hear ABC Studios, which co-produced the pilot for Ringer with CBS Studios, is pulling out from, citing that it cannot produce a series for the economics of CW. This is ironic, as CW's new president Mark Pedowitz is the former head of ABC Studios. Under him, ABC Studios produced the CW series Reaper.

PREVIOUS: Sarah Michelle Gellar is returning to primetime as her CBS pilot Ringer is being picked up to series. But in a surprising twist, the series is going to CBS' sibling CW. With its serialized nature and young skew, Ringer is probably better suited for the CW. It brings back Gellar to the network that replaced the WB and UPN, the two weblets which aired her breakout series Buffy the Vampire Slayer. It also gives CW a major star that has huge following in the network's 18-34 demographic. The acquisition marks a pretty inventive first programming move by new CW president Mark Pedowitz, who was brought in to shake things up at the network. Ringer, from ABC Studios and CBS TV Studios, centers on Bridget (Gellar), a troubled young woman on the run from the mob who hides out by inhabiting the life of her wealthy twin sister, Siobhan, until she learns that her twin’s life has a bounty on it as well. Eric Charmelo and Nicole Snyder wrote the pilot, which Richard Shepard directed. With the pickup of Ringer and the imminent order for Secret Circle, it is unclear if the chances of the other frontrunner, Hart of Dixie are affected.

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CW Picks-up Gellar's CBS Pilot, "The Ringer" · Primetime News & Spoilers