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|Nubia||May 17 2011, 03:33 PM|
CW: Nikita and One Tree Hill Renewed|
As expected, the CW has renewed freshman drama Nikita for a second season and will also bring back veteran One Tree Hill. Struggling freshman Hellcats has been canceled. Nikita and OTH have been the stronger performers. Additionally, because of its great brand recognition, Nikita has been netting solid international sales.
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The long-running drama will return for a ninth season, while the Maggie Q starrer will be back for a second.
As the CW readies its schedule for the coming season, the network has renewed two dramas (One Tree Hill and Nikita) and dropped a third (Hellcats).
While Nikita has not been the ratings slam-dunk the network had hoped it would be, it remains a solid performer for the younger-skewing net. What's more, the spy-drama's well-received series star, Maggie Q, offers significant international appeal. The drama co-starring Shane West averaged about 2.5 million viewers this season, according to Nielsen. The show's season finale aired Thursday.
One Tree Hill, a carry-over from the now defunct WB Network, has added and shed many of its characters over the course of its near decadelong run. Playing to its advantage in recent years is a built-in name and track record, both important on a network that's struggled to draw viewers. The female-skewing serial hails from Warner Bros. TV and creator Mark Schwahn. One well-placed source says it will likely return for midseason.
Hellcats, centering on a college cheer squad, lacked the ratings or buzz necessary to get a second chance. It has averaged less than 2 million viewers this season, according to Nielsen.
The CW will unveil its slate to Madison Avenue buyers Thursday.
|CW: Nikita and One Tree Hill Renewed · Primetime News & Spoilers|