|Viewing Single Post From: ABC Ratings Report: CBS Down; DAYS drops in demos; GH up Big|
|PhoenixRising05||Mar 1 2012, 07:14 PM|
I don't think there is any reason to panic for Days. This is the same thing that happened in 2010. People panicked because the numbers were continuously falling, particularly demos, yet the show not only got a renewal later that year but a MULTI-YEAR renewal. Why? It's because of what I pointed out then and what I still point out now. You have to look at the season to date numbers. Those numbers include LATER DVR viewings and not just same day DVR viewing. It's clear that alot of the new viewers Days gained in their 2009 ratings surge shifted more toward being later DVR viewers or online viewers, probably because in 2010 Days was no longer a viewing priority for them like it was in 2009 so they could wait until the weekend to watch a week's worth of episodes. I know many who catch their soaps like that now. They do a marathon on the weekends. Anyway, I think online viewing and later DVR viewing numbers were strong and got Days that renewal, just like I think those numbers are strong now. Look at Days' season to date numbers currently. They have a 2.0 in HH and a 1.1 in 18-49. It's clear they benefit strongly from later DVR viewings. That is why I wouldn't worry. The show will likely always fluctuate the way it's been now, much like all the other soaps. I expect the numbers to pretty much stay the same no matter what the remaining soaps do now. There are just too many factors involved besides the quality of these shows.|
Which leads me to my next point, which shouldn't have to be argued at this point because it's been proven time and time again. One story does not influence ratings either positively or negatively, especially in this era of being able to FF through stuff. You can avoid things you don't like as a viewer more easily than ever so I don't think there is any one story reason for anything going on in the ratings aside from GH. GH has been struggling for weeks and they are in the same boat Days was back in September. These numbers are for their reboot/relaunch so of course they went up. Like Days, they promoted heavily and had a big event to signal the transition in regimes so they were bound to go up like Days did for their big transition last September.
Also, in regards to Days, they couldn't have expected much gain when they rushed the Sami/EJ reveal. As I've said before, Days' biggest issue is the pace is too fast. They aren't allowing the stories to build. There isn't any time for the viewer to invest. The big reveals have little to no impact because of the pacing so, of course, they got very little out of the reveal. Also, I believe Mitch pointed out Days is surging in ratings in Canada and they hyped the Will kiss. Days was really stupid not to promote Will's kiss at all last week. The promo was the Sami/EJ reveal and that's fine but part of the promo should've been Will's kiss too. They should've had CM on talk shows and milked the hell out of it. They didn't so how can you expect any gain out of that when there was little promotion for it?
|ABC Ratings Report: CBS Down; DAYS drops in demos; GH up Big · General Daytime News|