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Viewing Single Post From: NYT: After some soaps' cancellations, others adjust
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Feb 22 2012, 03:23 AM
Feb 22 2012, 01:52 AM
While DAYS 18-49 demos are really low, their season to date 18-49 demo is still 1.1, so maybe DAYS has good DVR numbers.
this must be the case....i have heard that days does perform well for dvr...they are usually adjusted up the most and the show is the most watched online
I wouldn't be surprised to hear about Days does well PVR. I have to watch Days online after work as I don't have a PVR. They're generating revenue every time a commercial airs between segments from online advertising.

And another reason why Days is financially secure is, not sure if this was mentioned already, I believe Days makes a pretty penny from the iTunes $1.99 episodes. Apple takes an automatic 30% cut but the remainder is split between the studio(s), network, etc. In the past few week's I've bought about 10-11 episodes already and have another 10 saved in my wishlist. Prior seasons like the entire 2007-2008 is available for download for $10 - great deal imo.
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NYT: After some soaps' cancellations, others adjust · General Daytime News