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Buh-Bye Tan of Our Lives

Mar 4 2012, 04:12 AM
Mar 3 2012, 01:22 AM
Also, for reference, here are the current season to date numbers for Days and all the soaps from SON. These numbers include later DVR viewings for each week. Keep in mind Days started out, I believe,

For the SEASON September 19, 2011 through February 26, 2012

1. Y&R 3.6
2. B&B 2.5
3. DAYS 2.0
4. GH 1.9

Women 18-49 Rating
1. Y&R 1.6
2. DAYS 1.1
2. GH 1.1
4. B&B 1.0

Now, compare this to the first set of season to date numbers this season (this season began the week before the official Days reboot).

For the SEASON September 19, 2011 through September 25, 2011

1. Y&R 3.3
2. AMC 2.3
3. B&B 2.2
4. OLTL 2.0
5. GH 1.9
6. DAYS 1.7

Women 18-49 Rating
1. Y&R 1.4
2. AMC 1.1
3. GH 1.0
3. OLTL 1.0
5. DAYS 0.9
6. B&B 0.9

This means Days is up +3 in HH and +2 in 18-49 from the start of the current season. As has been noted in other threads, Days is one soap that benefits ALOT from later DVR viewings. These numbers clearly show that. That is why I think there is no reason to panic. This was the case in 2010 as well. The live+same day DVR numbers weren't good but the season to date numbers were (Corday also mentioned that year that online viewing was strong) and Days not only got a renewal but a multi year renewal. I think Days is doing just fine. They just need to improve the story pacing because they are moving way too fast IMO.
In my area GH & DOOL are still aired at the same time. There are only four soaps left so they certainly do not need to be competing. Either NBC or ABC needs to move their show. GH ought to move to the Revulsion slot. Man that is one show that really, really sucks!
Moving a shows timeslot though is SUICIDE..it has proven that it erodes viewers, not increases them, no matter if they are moving a show away from its previous competitor or not. As you said, GH/DAYS compete in your market at the same time, but they have a built in audience at those timeslots already...why move them? It is HIGHLY unlikely that if they are moved that their ratings will magically increase due to having no competition from another soap.

In most markets, Y&R & GH are competing completely alone...while DAYS/B&B often are competing in the same time period...however...switching the shows around so that they all air independently in their time period in every market would be catastrophic...this is why ABC clearing the 3PM hour for Katie Courics new show, and moving GH to 2PM is considered a VERY VERY VERY bad move for GH and likely will signal its total demise.
Edited by Mitchapalooza, Mar 5 2012, 01:30 PM.
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