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I don't see how this means a 5th hour of Today. They gave Lauer a development deal. It could be any show. His show could take over for the 4th hour of Today that features Kathie Lee and Hoda (I don't think that is doing very well). It could be a primetime news show. It could be some sort of special news series that only airs at certain times of year. There is no guarantee any show of his will ever hit the airwaves. Plus, it takes years sometimes to develop a show and perfect it and that is even before it's tested by focus groups and given the green light. Your looking at 2-3 years at least. This doesn't pose any immediate threat, if it even poses a threat IMO.
Edited by PhoenixRising05, Apr 6 2012, 11:49 PM.
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5th Hour of Today? · General Daytime News