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Viewing Single Post From: 5th Hour of Today?
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Apr 8 2012, 09:46 PM
Today ends at 11. A 5th hour would take it to 12 pm, which has nothing to do with Days.
Yes but if that hour goes to a 5th hour of Today or a Matt Lauer show, something has to be moved. NBC only had one more hour left in daytime that they have not given up to the affiliates. If they commit to a 5th hour of Today or give Matt Lauer some sort of show during the daytime, the only hour they have available is the one Days fills. They need to give an hour back to the affiliates if they take one to give to Today or a separate Matt Lauer show.

I don't think it's a threat anyway as the Today show currently has issues it needs to rectify before it can think about another hour. Not to mention, my feeling is IF they wanted to they may get rid of Kathie Lee and Hoda, who host the 4th hour, and let Matt Lauer have his own show in that slot before they think about expanding to a 5th hour. I mean, 5 hours is alot for one show. I just can't see that happening. This is awhile down the road. As I said, the show and format (whatever it is) needs to be developed and tested and that alone could take 2-3 years. Also, my feeling is Matt Lauer may want to branch out to maybe some sort of primetime show. Maybe some sort of special every few months or maybe something like NBC tried with Rock Center. I think Lauer wants bigger things and more exposure and he won't get that in daytime.
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5th Hour of Today? · General Daytime News