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|Mitchapalooza||May 24 2012, 05:08 PM|
Killing myself slowly
UNIVERSAL CITY, Calif. – May 24, 2012 – NBC has concluded the 2011-2012 traditional September-to-May primetime television season with a 2.5 rating and a 9 percent gain in adult 18-49 rating versus last season’s 2.3, the biggest increase among ABC, CBS, NBC and Fox. The 2.5 rating ranks #3 among major broadcast networks behind Fox and CBS and ahead of ABC.|
Led by the success this season of “The Voice,” Super Bowl XLVI and “Sunday Night Football,” NBC has also finished the season #2 among ABC, CBS, NBC and Fox in adults 18-34 with a 2.0 rating, up 5 percent over last season’s 1.9.
“Not since the 2003-2004 season has NBC been out of fourth place in 18-49 viewers, so we’re thrilled to rank in third place for this season,” said Entertainment Chairman Bob Greenblatt. “We’ve taken some key first steps towards rebuilding primetime, including a great second cycle for ‘The Voice’ and promising first seasons for shows like ‘Smash’ and ‘Grimm’. With a largely new staff in place and a strong development season under our belts – not to mention some big promotional opportunities presented by this summer’s London Olympics and two nights of ‘The Voice’ in the fall – we’re in a very good position to build on the progress of this past season. We’re genuinely excited about the future.”
During the 2009-2010 season, NBC tied ABC in 18-49 rating and trailed in 18-49 viewers and has otherwise finished #4 in both 18-49 rating and 18-49 viewers during each traditional May-to-September season since 2003-2004.
According to “most current” season averages from Nielsen Media Research, “Sunday Night Football” is the #1 primetime series of the season in adults 18-49, averaging an 8.0 rating (“live plus seven day” averages for the dates of the traditional primetime season), and total viewers, with 20.7 million. It’s the first time since the 2002-2003 season that any series besides Fox’s “American Idol” has claimed the #1 ranking in either categories, ending eight-year streaks atop those lists for “Idol.”
NBC’s “The Voice” is the season’s #2 entertainment series, finishing 0.1 of a point behind the Wednesday edition of “American Idol” (with a 6.1 rating vs. “Idol’s” 6.2). In adults 18-34, “The Voice” is the #1 entertainment series on ABC, CBS, NBC or Fox with a 5.3 rating.
While February’s Super Bowl played a key role in the network’s improved ranking this season, NBC is also the only network among ABC, CBS, NBC and Fox that’s shown year-to-year growth since the Super Bowl in adults 18-49 and adults 18-34. Since February 6, NBC is up 11 percent in adults 18-49 and up 7 percent in adults 18-34 versus year-ago results while ratings for ABC, CBS and Fox are flat or down year-to-year in both categories.
Also, in regular-program averages for the 2011-2012 season that exclude the Super Bowl, NBC is the only network among ABC, CBS, NBC and Fox to increase its 18-49 rating this season versus last. In those regular-program averages, NBC is tied with ABC for #3 in adults 18-49 (2.5 rating each) and is #2 ahead of CBS and ABC in adults 18-34 (with a 2.0 rating vs. a 1.9 for ABC and a 1.8 for CBS).
The median age of NBC’s audience is younger this season than last, 49.3 this season versus 49.6 for 2011-2012. Other median ages were: Fox, 46.3 versus last season’s 45.4; ABC, 52.4 versus last season’s 51.5; and CBS, 55.6 versus last season’s 55.1.
Among the highlights generated by NBC’s first-year shows of the past season, Monday’s “Smash” currently ranks tied for the highest adult 18-49 rating for any 10 p.m. ET drama on ABC, CBS or NBC (3.2 rating, tied with CBS’s “Hawaii Five-0” and “CSI,” “most current” season averages through May 23) and Friday’s “Grimm” is the #1 Friday drama on ABC, CBS, NBC or Fox in 18-49 (with a 2.1 rating).
2011-12 Season Averages
Regular Programs, Adults 18-49
CBS…11.6 million…11.7 million…+1%
Fox…9.8 million…8.9 million…-9%
ABC…8.5 million…8.4 million…-2%
NBC…7.0 million…7.4 million…+5%
CW…2.0 million…1.7 million…-15%
Season-to-date figures are “most current” averages comprised of “live plus seven day” data through May 6 and “live plus same day” data for May 7 through May 23.
|NBC steals 3rd place from ABC in 2011/2012 Primetime Season Rankings · Primetime News & Spoilers|