|Viewing Single Post From: Latest Ratings - May 21 to May 25|
|Southofsoap||Jun 3 2012, 07:56 AM|
Except for Awake, thats not even remotely true at all - at least in the 18-49s demos, the actual ratings that count. Besides Awake, no other show dropped below 1.2, which while pathetic, is still close to double DAYS 0.7 this week among W18-49. We don't get to see A18-49 for DAYS, which would be worse than 0.7 because fewer men watch than women, so its fair to assume the comparable demos are more than doubled by Prime time.
The only prime time shows that got comparable ratings to DAYS were shows like Bent, Best Friends Forever, The Firm, Harry's Law and Awake - all of which were cancelled. The only other show with comparable ratings was Rock Centre, but that costs much less to produce.
Yeah, Income statements dont care about that. They only register 480,000 W18-49 watched during sweeps and that means much lower advertising rates (greater losses?) until next sweeps.
For all of you wearing rose tinted glasses, unless Tomsell can turn this ship around, there is no business case to expect DAYS to cheat death when all those Prime time shows could not. Especially since The Chew has not exactly tanked.
|Latest Ratings - May 21 to May 25 · General Daytime News|