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While the execution may have been lacking...these types of storylines for Stefano are always money. Its him in his real element. I'm sure when he returns in a few months there will be a spike too, but its all about how they use him. People want to see Stefano get his comeuppance and they want to see Stefano torturing the Bradys. They don't want to see Stefano sitting around having conversations over clam chowder in his arch enemies pub.

I'm not saying this one thing is helping ratings, but the character has proven time and time again.
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Ratings for the Week of June 4-8 · General Daytime News