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Viewing Single Post From: Ratings for the Week of June 25-29, 2012
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Jul 9 2012, 10:51 AM
Looking at daily numbers is Pointless IMO. I doubt anyone at the network cares what Days does on a Monday vs Friday other than the fact viewing numbers slip over the course of the week. What I am looking at are trends and you can sit back and dish what B&B has done and continue to claim their numbers are down based on a week here or there. What I suspect the networks do is look at trends and B&B is trending upward and has been for months. I'm not sure how you look at the current trend for that show over the past 9 months and compare it to the same 9 months for the year before, see that they've gained, and diminish it saying they are spiraling downward.

By the way OLTL also spiraled downward in fall and winter last year a time I keep hearing is normally up. It wasn't until the final 2 weeks in January they regained and that was totally due to cancellation.
So, losing viewers throughout a week isn't a trend? Your right, the networks don't care BUT it usually is a pre-cursor to a drop the week after if you lose viewers throughout the week. B&B saw a gain for this week but if it was already losing viewers as the week went, that's not a good sign. People already were tuning out.

I'm not trying to take anything away from B&B. I'm loving the show. They've had a strong first half of 2012 and I think the long-term trend, especially for the Fall, is good. The network should be happy. I'm not trying to diminish all that. I'm just trying to point out that once summer hits, the numbers for soaps get ugly regardless of how good they were doing before or how good they are doing now. A soap could have a huge explosion stunt and I highly doubt it would amount to much beyond maybe one good week at best. Once warm weather hits, people just don't want to be around a TV especially when it comes to soaps that air 5 days a week. Hell, you even see primetime shows struggle in spring with ratings.

As for OLTL last Fall, of course it went down. The two Todd story wrapped up in August. That story was the only reason OLTL saw the summer gains they saw.
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Ratings for the Week of June 25-29, 2012 · General Daytime News