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Viewing Single Post From: Ratings for the Week of July 2-6, 2012
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Jul 14 2012, 09:46 PM
Are the change over last year numbers correct? If so, Days is UP 139,000 total viewers from last year, but down 168,000 in women? Men is only up 56k, so there must be alot of new under 18 or over 50 viewers. ?
Well, its not under 18, all over 50. Unfortunately that's what MarDar did to the ratings. Killed the demo and added over 50s. Not that it should matter who's watching as long as they are, but it's an unfortunate fact they base advertising dollars on 18-49. Would have been nice if they could have kept the 18-49 and added everyone they did.
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Ratings for the Week of July 2-6, 2012 · General Daytime News