|Viewing Single Post From: Ratings for the Week of July 2-6, 2012|
|dooldooldool||Jul 16 2012, 12:51 AM|
It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest.
I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.
|Ratings for the Week of July 2-6, 2012 · General Daytime News|