Viewing Single Post From: Ratings for the Week of July 2-6, 2012

Viewing Single Post From: Ratings for the Week of July 2-6, 2012
dooldooldool	Jul 16 2012, 12:51 AM
Posts: 696 Group: Members Member #2,746 Joined: August 7, 2008 Favorite Current Daytime Soap Opera DOOL Favorite Soap Opera of All Time DOOL	Eric83 Jul 15 2012, 11:28 AM It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO. It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest. I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.


Ratings for the Week of July 2-6, 2012 · General Daytime News