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Viewing Single Post From: Ratings for the Week of July 2-6, 2012

Jul 15 2012, 11:28 AM
It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO.
It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest.

I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.
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Ratings for the Week of July 2-6, 2012 · General Daytime News