Viewing Single Post From: Ratings for the Week of July 2-6, 2012
Jul 16 2012, 02:48 PM
"Relax nobody's having sex.... at least not yet"
- Elite Member
- October 3, 2008
- Favorite Current Daytime Soap Opera
- None :/... I miss OLTL
- Favorite Soap Opera of All Time
- Guiding Light
Well then it baffles me why advertisers are concerned then. I don't believe because someone is a certain age they are set in their ways about EVERYTHING and 54 is only 5 years from 49. Young women are not at home taking care of the babies anymore. They are in college, they have jobs, I think they should focus on the older audience when they clearly perform better with the 25-54 group, but it's whatever.
- Jul 16 2012, 12:51 AM
- Jul 15 2012, 11:28 AM
It continues to baffle me why daytime execs are so concerned about the 18-49 demo especially in these changing times. Most women 18-30 these days are out in college, working, etc. They should focus on 25-54 IMO.
It's not the "daytime execs" who are concerned. It's the advertisers. They only want to spend money on programs with audiences whose buying patterns are not locked in stone (ie 18-49). 55-year-olds don't change what they buy. If they have bought Colgate for a decade or two, they aren't going to switch to Crest.
I haven't watched a commercial on DOOL since the late 1980s, so I don't have a clue what is advertised these days. I do know that NBC has always skewed more affluent audience-wise, so that surely helps with anemic ratings.