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Viewing Single Post From: Ratings for the Week of July 2-6, 2012

You know what it doesn't matter what anyone thinks. Tis argument as far as advertising demos has been going on for years particularly as younger audiences fade from a once popular show.

Fact is less people 18.to 49 watch TV than folks over 50. It's all about supply and demand. Why on earth would an advertiser pay more for an audience easier to reach than one who's harder to reach, it's why ESPN commands the highest ad rates of any network because men 18 to 49 is the hardest audience to reach and that happens to be ESPNs target audience
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Ratings for the Week of July 2-6, 2012 · General Daytime News