|Viewing Single Post From: Ratings for July 16-20, 2012|
|reagon||Jul 28 2012, 07:39 AM|
I think the demos for the most part are a lost cause. And that's for any soap. All it shows is that perhaps they along with GH haven't lost a ton of viewers from a year ago but the audience is aging. Soaps have gotten away from the concept of multi generational viewing. I started watching AMC because my older sister did at the time.
You also have to look at the HH number not the viewing numbers. Days for example is still a 1.7 even though they gained so many viewers why? Because more people were watching TV at that time than the previous week and Days gained proportionately to the other shows airing at that time.
I'm more a believer that long term trends reflect show and story interest while a boost or drop from one week to the next reflects more on external factors influencing those increases or decreases.
|Ratings for July 16-20, 2012 · General Daytime News|