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Viewing Single Post From: Ratings for July 16-20, 2012

Jul 28 2012, 07:28 AM
The challenge for Tomsell is not only recapture the 175,000 women 18-49 who tuned out over the last year, but to also recapture the 250,000 who tuned out the year before. Thats a big ask - essentially to double up the current W18-49. They have to be firing on all cylinders when they return from the break.
I think the demos for the most part are a lost cause. And that's for any soap. All it shows is that perhaps they along with GH haven't lost a ton of viewers from a year ago but the audience is aging. Soaps have gotten away from the concept of multi generational viewing. I started watching AMC because my older sister did at the time.

You also have to look at the HH number not the viewing numbers. Days for example is still a 1.7 even though they gained so many viewers why? Because more people were watching TV at that time than the previous week and Days gained proportionately to the other shows airing at that time.

I'm more a believer that long term trends reflect show and story interest while a boost or drop from one week to the next reflects more on external factors influencing those increases or decreases.
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Ratings for July 16-20, 2012 · General Daytime News