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Viewing Single Post From: Ratings for July 16-20, 2012
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I've never heard that advertisers cared about that. It makes sense to me that they would, but only as a whole - comparing all of Daytime, not just focusing on the soaps. The target demos have been in decline across the board for years, even in prime time IIRC. Like I said before, I don't think the ratings in these threads tell us much about whether Days is close to the top or close to the bottom. Spot 3/4 is still spot 3/4. There was a time Days was 6/7, which is probably comparable to where they are right now. We'd have to look at the expanded rankings for all of daytime to get a better picture of how far Days has slipped in comparison to the other shows. There's definitely some viewer erosion. That's definitely not in question. I just doubt it's as drastic as it can appear to be at first glance.
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Ratings for July 16-20, 2012 · General Daytime News