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Viewing Single Post From: Ratings for July 16-20, 2012
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Come on Ron, We are counting on YOU !!

Jul 30 2012, 10:41 PM
Jul 29 2012, 09:06 AM
Jul 29 2012, 12:48 AM
When were days 18-49 demos good/better?

Well...at the beginning of 2008 they were double what they are now. They've been slowly draining for a while. It looks like 2006 was the last year that they really outperformed most other shows. With a few exceptions around Februaru they most were 1st, 2nd, or 3rd in demos all year.
There were also a heck of a lot more soaps back in 2006. Days was probably never last on the list.
Demos have been draining though since 2006 regardless of how many soaps there were. Days would maintain the #3 spot consistently in total viewers when there were about 7 soaps but the demos were not that predictable....they have been consistently losing that race for at least 5 years now.
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Ratings for July 16-20, 2012 · General Daytime News