|Viewing Single Post From: Ratings Report Week of July 23-27 2012|
|michelle||Aug 8 2012, 02:33 PM|
My hubs used to work for ABC and he says that tv shows do not have to pay networks to advertise their programming. Networks set aside a certain amount of time for promotional spots for advertisements and "eat" the costs for those time slots because they know that by promoting their shows, it should increase ratings for those shows and they in turn can charge advertisers more money.|
Primetime shows bring in WAY more advertising dollars than daytime shows do, so primetime advertisements get the majority (if not all) of those "free" slots.
Lastly, at best the promo slots themselves are 15 seconds, 30 seconds max. The great DAYSASTER promo is 1 minute, 38 seconds. This is WAY WAY WAY more time then the networks would ever allow any show to use for a "free" promo, thus, they can only show the super sized DAYSASTER promo online.
|Ratings Report Week of July 23-27 2012 · General Daytime News|