I have to agree that this promo is quite dull. As it just so happens, the UK soap "Hollyoaks" just released their minute long promo for their upcoming bus crash (which is supposed to happen during a wedding). IMO, DAYS (and the other US soaps) should be taking notes.
IA. Also when I was in NZ a few months back I saw some promos for a Coronation St cliffhangar - a train crash. It gave me goosebumps. The Brits certainly know how to keep the suspense going. Actually the episodes leading up to the crash were great for building the momentum. Subtle things like train whistles in the background at crucial times. Awesome.