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esp13
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Sweeps don't have to be about big events and shouldn't always be about them. When you make every sweeps about some big bombshell, it weakens the story because everything is geared towards creating that big, explosive event. GH did this for years and the while the sweeps ratings would be okay, the show would plummet in the off months because there was no actual story being told -- just transitions from one event to another.

This sweeps, we have the big reveal of Nicole's lies, Bo and Caroline's exit, and now Eric's return. We've also had Kristen's manipulations (leading to her reveal), Sonny and Will getting together, and the reveal of Gabi's pregnancy. People may not like those stories/reveals, but it's actually quite a bit of stuff happening.
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Spoilers for the week of November 19th · DAYS: News, Spoilers & Discussion