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Viewing Single Post From: Ratings: November 5-9, 2012
JtSmarts
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Another interesting ratings tidbit. If we go back to the same week in 2007 (Nov 5-9 2007) Here is how things shape up.

Y&R: 4.0 HH/ 1.9 18-49
B&B: 2.8 HH/ 1.4 18-49
GH: 2.5 HH/ 1.6 18-49
Dool: 2.0 HH/ 1.5 18-49

Compared to November 5-9 2012

Y&R: 3.3 HH/ 0.6 18-49
B&B: 2.4 HH/ 0.5 18-49
GH: 2.1 HH/ 0.8 18-49
Dool: 2.0 HH/ 0.6 18-49

It's interesting that soaps have been hit the hardest in the 18-49 demo with all soaps losing half or more of their 18-49 audience, while the household rating, at least in Dool's case is about the same. This shows an interesting change in the distribution of the overall audience.

All Ratings From SON http://boards.soapoperanetwork.com/topic/23267-november-5-9-2007/
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Ratings: November 5-9, 2012 · General Daytime News